One can simply NOT argue about the fact that London is one of the fashion capitals in the world. Global creative hub bursting with cutting-edge design, music, architecture and fashion industry is an endless source of inspiration itself. 

London street style is just another level. Try to take a walk in Mayfair or Marylebone and you see the latest trends from Instagram right in front of you. Lots of people shooting in the streets, insta famous people with equipment vlogging or casually posing with houses of Notting Hill or cool street art backdrops. Even I was doing a quick shoot during my lunch break today😂.

Shoreditch is known for its edgy, often quirky, alternative vibe.  It’s a place where financial district blends in with the hipster vibe creative space and booming tech companies sit right in the middle of it all.

I’m spending a lot of my time working in Shoreditch and walking every day at least 25 minutes both ways to the office. While you can still see some truly special and extraordinary fashion outfits, what surprised me the most was the fact that 80% of people are dressing the same way. Same outfits, over and over again, every day. I thought Shoreditch would be the last place on earth where this reality could happen.

I thought I’m just not objective because the outfit that I could see on heavy rotation was animal print on skirt. I kind of resent any kind of animal print and couldn’t see myself wearing it in any form ever (never say never…). 

It came to a point I was awaiting Shania Twain popping from around the corner. I just saw leopard print EVERYWHERE. 

So I started to take random, wanna-be undercover snaps of outfits.

Enjoy this random burst of non-diversity and more importantly, just do your (fashion) thing!